As part of a packaging design project, I created a luxury chocolate brand focused on producing a bold and premium visual identity. I experimented with elegant typography, rich colour palettes, and refined packaging layouts to give the product a sophisticated and high-end appearance. The project helped me strengthen my understanding of branding, visual communication, and how packaging design can influence customer perception and attract a specific audience. For the final concept, I developed the brand “Karis” and used a rum-inspired effect as the main design feature to give the packaging a more distinctive and luxurious feel, helping the product stand out and appeal to an adult audience.